A.S Illustration ask me to rebrand and redesign her two side business : Design Job / Design Shop (mostly for kids). She wanted to keep the idea of her previous logo (A + S) but to change her brand name and to rethink the duality of her identity with something complementary. The AOI is like an accronym based on the vowels in her name and last name. The main logo is a redesign of the old one with the add of the smiley face in it A minimalistic portrait is added so she can switch whenever she want between the main logo and this version. The 2 faces of her identity have a different font and color each so her two activities can clearly be identified.